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Unita Solutions

Where Research Meets Action For Optimal Results

PROJECTS

MARKETING, GRANTS & GOVERNMENT AFFAIRS CONSULTING FOR SMALL BUSINESSES / NONPROFITS

Unita served as the Lead Consultant for the Metro Business Center and Sacramento Metro Chamber, delivering consulting services to 40+ businesses and nonprofits in Sacramento City and County. Services included marketing support, grant and loan funding assistance, and government affairs guidance.

 

Program Partners:

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Metro Business Center

Sacramento Metro Chamber

Community Strong Strategies

Sacramento Inclusive Economic Development Collaborative (SIEDC)

City of Sacramento

Sacramento County

Sacramento Asian Pacific Chamber

 

Below is a one-page summary detailing the number of businesses served by district, total project hours, and the percentage breakdown of expertise provided.

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ADVOCACY, TECHNICAL ASSISTANCE  & GRANT PROGRAMS FOR THE FITNESS/WELLNESS INDUSTRY

Unita (formerly Erica Castillo Consulting) is the only firm dedicated to advocacy, technical assistance, and grant development for California’s fitness, health, and wellness small businesses and nonprofits.

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Leading the way in this niche, Unita has designed and managed groundbreaking programs, education series, and funding initiatives tailored to this sector. As the lead consultant on multiple contracts, Unita partnered with the CASFFA to distribute over $100K in small business grants and provide expert training in marketing, PR, government affairs, and more.

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Our unique expertise has earned the trust of top clients and sponsors, including the City of Sacramento, Sutter Health Foundation, MetroBusiness Center, and Sacramento Metro Chamber.

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Below is a summary of a completed contract with the City of Sacramento.

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ADVOCACY, GOVERNMENT AFFAIRS & PUBLIC RELATIONS CAMPAIGNS FOR THE ARTS/COMMUNITY LEADERS

Unita is proud to lead impactful local advocacy initiatives and PR campaigns for diverse community organizations and industries.

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One standout multi-year advocacy project involved drafting and coordinating a Formal City of Sacramento Resolution honoring the late restaurateur and community leader, Biba Caggiano. This effort gained extensive media coverage, culminating in a special dedication featuring the Sacramento Choral Society and Orchestra at their Gala Performance at the SAFE Credit Union Performing Arts Center. The Sacramento Bee and ABC10 covered the event.

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Explore the project highlights below.

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Initiatives & Impact:
Government, Advocacy & PR Reports

HIGH GROWTH SOCIAL MEDIA MANAGEMENT (ORGANIC)

Discover how our organic marketing strategy helped a full-service social media client rank in the top 5% of creators in their industry. Click below to view the multiyear growth report.

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WEBSITE DESIGN,
REDESIGN & LAUNCH

 Explore case studies showcasing our website services for solopreneurs and small businesses in the fitness, mental health, and wellness industries. 

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EMAIL MARKETING CAMPAIGNS

See how our email marketing services outperformed industry standards with high open and click rates. Click below to view the full performance report.

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Digital Marketing Management Performance Reports

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