Erica Castillo is a strategic communications consultant specializing in leveraging research and data to drive impactful digital marketing, public relations, and advocacy campaigns that deliver measurable results.

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With over a decade of experience in full-service marketing, public relations, and government affairs, Erica has a proven track record of securing funding, shaping policy initiatives, and driving strategic advocacy efforts. Her expertise spans high-impact digital marketing, grant acquisition, and policy development, focusing on helping government agencies, nonprofits, and mission-driven organizations create lasting impact.

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Erica’s background includes working closely with city leadership, business districts, and economic development initiatives, giving her a unique perspective on navigating government operations, public policy, and stakeholder engagement. As a former city hall staffer and a certified City Management professional, she understands the intricacies of municipal decision-making and funding processes, allowing her to successfully advocate for policies and secure government-backed grants.

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Beyond her consulting work, Erica is a certified fitness instructor and the co-founder of the California Small Fitness Facilities Association (CASFFA), a 501(c)(3) nonprofit dedicated to advocating for policies and funding that support small businesses in the fitness, wellness, and health sectors. Learn more about their work here.